Philip Morris

IQOS SUMMER PROMO

The product which inspired the most effective media strategy!

goal	To inform target audience about IQOS and its benefits To engage users into placing a trial order and buying the product
execution	To develop an outreach&conversion media strategy To run a campaign aimed to build a corpus of knowledge about the product, generate quality leads for the website with the ability to place a trial order
results	Impressions – 7,644,001 Clicks on the landing page – 47,903 Reach – 2,253,667 The number of clicks exceeded the initial goal by 18%

We are dying to create something wonderful and effective with you.