Appearances are deceitful! The truth of nearly 25 million views (!) is hidden inside.
goal
To announce the launch of the new line of the Spacemax fridges and inform consumers about its key benefits
To develop creative materials for a product promotion campaign
execution
To develop an interactive landing page with a video background
To develop creative materials (including interactive banners)
To develop an outreach&conversion media strategy
To run a campaign aimed to build a corpus of knowledge about the promotional campaign, as well as to generate leads for the landing page with a link to partnering e-commerce platforms