SAMSUNG SPACEMAX...
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Samsung

SAMSUNG SPACEMAX

  • advertising campaigns, UX, web development
  • June 25 – September 4, 2016

Appearances are deceitful! The truth of nearly 25 million views (!) is hidden inside.

goal
  • To announce the launch of the new line of the Spacemax fridges and inform consumers about its key benefits
  • To develop creative materials for a product promotion campaign
execution
  • To develop an interactive landing page with a video background
  • To develop creative materials (including interactive banners)
  • To develop an outreach&conversion media strategy
  • To run a campaign aimed to build a corpus of knowledge about the promotional campaign, as well as to generate leads for the landing page with a link to partnering e-commerce platforms
results
  • Impressions – 24,986,435
  • Clicks on the landing page – 128,185
  • Reach – 7,615,912

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