DANCING WITH THE STARS...

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DANCING WITH THE STARS

creative, opinion leaders, SMM
1 season: September 1 – October 31, 2017
2 season: August 23 – November 25, 2017
- facebook
- instagram
- viber

Half a million social media subscribers said «Yes!» to our dances! We have spent zero on marketing! Zuckerberg is furious!

goal	To raise the level of interest to the legendary show Dancing with the Stars in social media (Facebook, Instagram, Viber) To support the second-screen trend by engaging the show audience during the live show
execution	To support and develop the online communities of the brand in social media and Viber, while attracting new followers To hold mini brand activations and contests To develop interactive framework to support contestants through loyal members of social media communities Live streaming through Facebook and Instagram, as well as active live sharing through Instagram
results	35 480 total page likes on Facebook +22 848 page likes on Facebook 10 511 943 unique users reach on Facebook 19% engagement rate on Facebook +203 131 followers on Instagram 510K followers of the Viber public chat

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