Valio

VALIO VIOLA

Pure Finnish butter and high-quality hard cheese work miracles with YouTube views and opinion leaders!

goal	To build awareness about the product VIOLA among the TA in the Internet before Christmas
execution	developed and carried out a video-based advertising campaign localized creative materials (a new voiceover for the video clip) with no source materials and under limited time reached out to opinion leaders through a surprise Christmas and New Year’s emailing
results	Impressions – 2,748,951 Reach – 1,293,273 Video views (100%) – 1,201,178 We have managed to decrease CPM by 27.5%, CPR by 59.6%, and CPC by 55.0% during the advertising campaign We have overfullfilled the plan for clicks by 121.99% Six opinion leaders have created several series of Instagram stories featuring the company’s product at no additional cost

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