LENOVO LEGION...
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Lenovo

LENOVO LEGION

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  • advertising campaigns, cybersport, digital PR, opinion leaders
  • September 3 - 28, 2018

Who said that you need two different laptops for your office and playing games? There is a powerful engine behind that Lenovo’s reserved style. The laptop is stylish outside and extremely powerful inside!

goal
  • To raise awareness about the event – Ukraine’s first cyber tournament for amateurs
  • To attract users for further participation in the tournament
  • To promote the launch of Lenovo Legion
execution
  • To use performance tools to generate leads (Google, FB)
  • To place banners on the platforms with a significant TA presence
  • To segment the platforms according to the TA
  • To seed the news about the event across popular Kyiv online communities
  • To present a video announcement on the gaming YouTube channel Zaddrot
  • To invite guests via emailing
results
  • Applications: 51 teams, individual players: 318 adults and 91 juniors
  • Reach – over 5,7 million unique users
  • Nearly 320К views on YouTube and package placement
  • Over 40К landing page views
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