Hromadske

Increase brand awareness, attracting new audiences.
Communicate the attributes of a reliable and independent media outlet that is a trustworthy news source; content distribution.

Created a concept “Your HROMADSKE media/vision/consciousness”, which conveys the key messages of the brand and shapes desired perception.
Developed and produced creative materials for outdoor, DOOH and Digital advertising channels, including video.
Developed and implemented a digital media campaign to maximize the coverage of the target audience employing video and banner formats, using narrow behavioral targeting.

Reach — over 3.4M unique users, covering 49% of TA.
More than 2.1M full views of the video on YouTube, Facebook and Instagram.
Growing knowledge and new audience on brand platforms.