BASF

Stimulate market demand to increase sales of Poncho and Poncho Votivo (insecticides to protect corn and sunflower from pests in the early stages of development).
Build brand awareness by raising the problem of pests and then introduce the solution to meet demand (Poncho, Poncho Votivo) from BASF.
Maximize the coverage of the target audience.

Implemented a media strategy by using a set of tools: search campaign, banner placement in GDN and FB, programmatic solutions (DV360) usage (including custom audiences & look-a-like).
Launched super-geo targeting to cover the offices of agricultural companies.
Seeded fun advertising materials (memes) across relevant online communities on social media.

More than 4.6M ad impressions.
More than 1.2M unique users are covered.
More than 50K clicks.
CTR exceeded planned results by 2 times.