LENOVO EXPLORER VR LAUNCH...
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Lenovo

LENOVO EXPLORER VR LAUNCH

Virtual personality multiplication which deserves WOW DONE AWARDS! Choose your today’s self!

goal
  • To launch a new product – Lenovo Explorer – Mixed Reality headset
  • To increase knowledge about the new product among the target audience
  • To attract consumers to the new online brand store
execution
  • To develop the creative concept “Choose who you will be today!”
  • To create a landing page with the main characteristics of the product and demonstrate when to use it
  • To create two non-standard videos with viral potentialCoverage-Conversion Campaign with video formats
    • Seeding of videos among opinion leaders and TOP Facebook pages
results
  • Reach – more than 1.3М unique users
  • Nearly 1М views of two videos on YouTube and Facebook
  • More than 50К landing visits and 5К online store enters
  • Bronze at the festival WOW DONE AWARDS 2018
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