Suzuki

SUZUKI UKRAINE. SPECIAL PROJECT «THE KILOMETERS OF FEELINGS»

The kilometers of feelings and tons of colourful photos! Suzuki is an expert in the Ukrainian virgin places which make you fall in love.

goal	To create the naming for the touristic special project of Suzuki and Autoua.net To scale up the project from offline to social media To attract opinion leaders To execute the special project while undertaking offline and online management
execution	To develop the motto Discover the kilometers of feeling with Suzuki to emphasize the romantic element of the project To develop a communication strategy to interact with opinion leaders To develop a separate communication strategy for the online communities of the brand
results	17 locations and 18,000 km in 22 days 6 bloggers with the total number of followers of over 270,000 200,000 – reach of the opinion leaders’ posts (excluding overlapping) 1,385,797 – reach of the posts publiched on the pages of the brand Over 2,000 units of in-house photo content, which is still being used in the communities of the brand

We are dying to create something wonderful and effective with you.